54.04 A content analysis of Turkish newspapers: Identifying articles containing health information related to physical activity

Tuesday, April 28, 2009
James Flemming (The Hilton Istanbul Hotel )
Leyla Köksal Marmara University, Turkey
Feryal Subasi Halic University, Turkey
Luleci Emel Marmara University, Turkey
William Hey Western Kentucky University, USA
Background: Newspaper articles are a valuable way to deliver current events and information on physical activity to the community. Therefore, this study was retrospective in design and the purpose was to review health information related to physical activity in articles of Turkish newspapers.
Methods: Turkish newspapers having a web page and those that were printed daily were included in this study. The newspapers not having regularly archived documents on web pages were excluded from the study. Therefore, four newspapers were identified as having archived documents on web pages. The search period included a three year time frame from January 1, 2002 until December 31, 2004. The key words used to identify articles to analyze included “physical activity” and as a result 184 articles from four newspapers were identified and analyzed.
Results: There were 165 (89.7%) articles that presented health information messages related with physical activity. General health information (35.9%), weight management (21.2%), cardio-vascular (11.9%) effects of the physical activity were the mostly frequently given as the main content of the articles. The target population in the articles included sedentary population (27.8%), individuals having specific disease (23.9%) (heart disease, respiratory disease, diabetes mellitus, cancer, etc), and overweight people (16.9%). Twenty eight of the articles (15.2%) contained information regarding the duration and frequency of the physical activity for the target population. Thirty articles (16.3%) contained information suggesting general exercises for muscle strength and flexibility. A total of 27.7% of the article was provided by health professions (doctors, physical therapists, dieticians etc.).
Conclusions:
Although newspapers are a major resource for the general public to obtain health information messages, it was found that articles in Turkish newspapers relating to and promoting physical activity in the community contained insufficient health information and inadequate suggestions for promoting physical activity.

 


Learning Objectives: 1-To determine the rate of the article regarding ‘ physical activity’ published in Turkish newspapers from January 1, 2002 until December 31, 2004. 2-To assess the articles published in Turkish newspapers according to the main topic(s), having specific messages of the article for example; suggestions, health information, kind of physical activity, relationships between the topic and content etc. 3- To compare to the other studies published in the literature which had the messages to promote physical activity in the community
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