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Thursday, April 30, 2009
Sadrivaan A and B (The Hilton Istanbul Hotel )
Aim: In this study, we aimed to evaluate the existence of tobacco news, anti tobacco concern in selected Turkish daily newspapers between 1-15 April, 2008.
Materials and methods: The most frequently circulated six newspapers between 1-15 April, 2008 were assessed during the study. The total number of the newspapers was 90. We used a questionnaire to gather the information about the news’ content, etc.
Findings: Ninety newspapers had 24 news (daily) concerning tobacco related issues (%24.6). Two news per day at weekends and 1.5 news per days during the week were published. News existed in the supplements more than the main body of the newspapers. The news were published in the 3rd and 4th pages. Only one of news was presented as first page news in the supplement. The frequency of photograph in the news was 58,3%. Only four (16,7%) news had information about the health hazards of smoking. Majority of the news did not include smoking rates in the community (83,3%), campaign to support quitting (87,5%). Seven news had a promoting image in terms of smoking (29,2%). News about anti-tobacco law was announced in only five (20,8%) news.
Conclusion: Although Turkey one of the fifteen countries with “smoke-free” legislation in the world, the most popular newspapers were not found to be satisfactory in terms of anti-tobacco campaign support during the study period. Anti tobacco campaigns via media and press should be improved for the most important cause of death in the world and inTurkey
Key words: Anti-tobacco activity, newspaper, news
Materials and methods: The most frequently circulated six newspapers between 1-15 April, 2008 were assessed during the study. The total number of the newspapers was 90. We used a questionnaire to gather the information about the news’ content, etc.
Findings: Ninety newspapers had 24 news (daily) concerning tobacco related issues (%24.6). Two news per day at weekends and 1.5 news per days during the week were published. News existed in the supplements more than the main body of the newspapers. The news were published in the 3rd and 4th pages. Only one of news was presented as first page news in the supplement. The frequency of photograph in the news was 58,3%. Only four (16,7%) news had information about the health hazards of smoking. Majority of the news did not include smoking rates in the community (83,3%), campaign to support quitting (87,5%). Seven news had a promoting image in terms of smoking (29,2%). News about anti-tobacco law was announced in only five (20,8%) news.
Conclusion: Although Turkey one of the fifteen countries with “smoke-free” legislation in the world, the most popular newspapers were not found to be satisfactory in terms of anti-tobacco campaign support during the study period. Anti tobacco campaigns via media and press should be improved for the most important cause of death in the world and in
Key words: Anti-tobacco activity, newspaper, news
Learning Objectives: Discuss the role of mass media in anti-tobacco efforts. Create objective criteria for assessing public health issues coverege in the printed media.
Sub-Theme: Mass media in public health
See more of: Poster: Mass Media in Public Health
See more of: Public Health Practices Around the Globe
See more of: Public Health Practices Around the Globe