Marketing research in the posters with message against tobacco

Content of marketing research in the posters with message against the
consumption of the tobacco in Mexico
 Framework 
Al Ries and Jack Trout, they published the 22 Immutable Laws of the Marketing research. There the synthesis of thousands of experiences of success of marketing research can be found.
 They say that many human necessities are constructed in an artificial way by the marketing research, of the same form in which the “necessity” is constructed to smoke.
 In order to obtain its high sales, the tobacco industry finds in the marketing research its main tool.  If the companies cigar cases, by means of the marketing research promote different styles from life and fantastic perceptions around their marks of cigarettes and thanks to it conserve and gain new clients, in the same way, then so that the cigarette consumption diminishes, the health authorities must try to change the perception that also has the consuming respect to the cigarette by means of the use of the marketing research.

 Antecedents
World-wide the public health is being hit by the chronic and degenerative sufferings, for which the diseases related to the tobacco are highly responsible. 
 Objective
To obtain that the efforts of against tobacco publicity are ruled by means of good strategies of communication and marketing research, so that the few economic resources of the governments destined to this kind of publicity are used of more efficient way.

 Methodology.
Making a meta analysis, of the laws of the marketing research, an instrument was designed and with it, posters with message against tobacco were evaluated used by the sanitary authorities of Mexico.
 Results
Practically no evaluated poster had a level of satisfactory content of marketing research. Also an orientation guide determined itself of how an efficient poster must be designed.