Poster As a Tool for HIV Prevention Campaign. Comparison of Poland with Selected Countries of the European Union Between 2002-2009

Introduction : The purpose of the research was to compare Polish posters used in anti HIV/AIDS campaigns with foreign posters (coming from specific EU- member states)

 Materials & Methods:  In the outgoing research posters received from the Domestic AIDS Centre and from websites were used for making comparisons. Posters were analyzed in verbal and pictorial layer taking into account the strategy of prevention used, the target group and the technique of expressing point of view. The analysis focused on Polish campaigns and campaigns of selected EU member states: German, Swiss, French, Belgian dated 2002-2009. At the same time a review of scientific literature was done including epidemiological data and the state of consciousness regarding HIV/AIDS in the investigated countries.

The aim of the analysis was to show the differences between the messages depicted in the posters which were compared in light of their controversy and effectiveness in preventive measures.

 Results: Posters used in anti HIV/AIDS campaigns in various countries differed from each other in verbal as well as pictorial layer. Posters used in the Polish campaigns were characterized by a significantly lower aggressiveness of the message being expressed. Detailed results and conclusions will be presented during the conference.